Funnels vs. Websites: Which One Grows Your Business Faster?
If you're building a business in Australia, you've probably been told you need a website.
But lately, you've also been hearing about sales funnels — and wondering if they’re the same thing… or if you’ve been doing it wrong all along.
The truth?
Websites and funnels serve different purposes — and if you want to grow faster, knowing which one to use (and when) can make all the difference.
At Set You Free Business, we’re a proud GoHighLevel Australia Partner — and we’ve helped tradies, coaches, and service-based businesses across Australia use funnels to turn more clicks into real bookings.
Here’s what you need to know to make the right choice for your business.
What’s a Website?
A website is like your online brochure.
It’s there to:
Tell people who you are
Share your services
Provide general info (hours, location, team, etc.)
Build credibility
Websites are great for people who are researching, comparing, or browsing.
But they’re not built to drive action.
Most small business websites look great — but don’t actually convert visitors into leads or customers.
What’s a Funnel?
A funnel is different. It’s not built for browsing — it’s built for action.
It’s a step-by-step experience that guides someone from interest to decision.
For example:
They see your ad or post
Click through to a landing page with one offer
Fill in a form or book a call
Get an automated email or SMS
Boom — a lead or booking is made
Funnels remove all the distractions and focus on one goal only — like getting someone to book, call, sign up, or buy.
Funnels vs. Websites: What’s the Difference?
Feature: Purpose
Website: Inform
Funnel: Convert
Feature: Structure
Website: Multi-page
Funnel: Single path
Feature: Design
Website: General info
Funnel: Focused on one action
Feature: CTA (Call to Action)
Website: Optional or scattered
Funnel: One clear call-to-action
Feature: Best for
Website: Credibility
Funnel: Leads & sales
Which One Grows Your Business Faster?
Let’s break it down.
✅ If You Want to:
Look professional
Rank on Google
Share everything about your business
→ A website is essential.
✅ But if You Want to:
Run ads
Book more appointments
Capture more leads
Promote one offer at a time
→ A funnel will grow your business faster.
Funnels are designed to remove confusion and drive action.
That’s why most top-performing ad campaigns send traffic to a funnel — not a homepage.
Why We Build Funnels First (And Then Add a Website)
At Set You Free Business, we start nearly every client with a funnel-first strategy.
Why?
Because funnels are:
Faster to launch
Easier to test
Built to get results immediately
Then once your funnel is converting and your business is getting leads or bookings, we help build out a full website to support SEO, trust, and long-term growth.
With GoHighLevel, we can do both in the same system — no need to juggle multiple platforms or designers.
GoHighLevel Funnels We Build for Aussie Businesses
Here are a few funnel types we love setting up:
🔧 Tradie Quote Funnel
→ Form + automation that follows up with leads instantly
💆♀️ Beauty Offer Funnel
→ Limited-time deal with booking calendar + SMS reminders
🎯 Coaching Discovery Call Funnel
→ Value-based landing page + calendar + email sequence
Every funnel we create is:
Mobile-friendly
Integrated with SMS/email
Fully branded to your business
Built inside your GoHighLevel account
Final Verdict: Funnel or Website?
If you’re just starting or want fast growth, start with a funnel.
Already have a funnel working? Great — let’s build a website to boost your trust and SEO next.
The best part?
You don’t have to choose. With GoHighLevel and Set You Free Business, you can have both — all built, connected, and supported in one system.
Ready to Build a Funnel That Works?
👉 Book Your Free Strategy Call
We’ll show you how a simple funnel (not a full website!) can start bringing leads and bookings this week — and we’ll set it all up for you, start to finish.
