How to Create a Funnel That Actually Converts (And Keeps Converting)
Funnels. Funnels. Funnels.
You’ve heard the word 100 times — and maybe even tried one. But if your funnel didn’t convert, or worse, you had no idea what happened after someone clicked, you’re not alone.
Here’s the thing: a funnel is not just a landing page.
It’s a journey. A system. A smart, intentional way to turn interest into action — and clicks into customers.
At Set You Free Business, we help Australian business owners build GoHighLevel-powered funnels that don’t just look good — they actually work.
In this post, we’ll show you how to create a funnel that converts (and keeps converting) — and how we can help you build one inside your own GoHighLevel account.
What Is a Funnel, Really?
A funnel is the path someone takes from discovering you to becoming a paying client.
Unlike a traditional website (which is built for browsing), a funnel is built for one thing: action. That could be:
Booking a call
Filling out a form
Making a purchase
Downloading a free resource
Joining your mailing list
It’s focused. Clear. Simple.
And when it’s done right? It converts like crazy.
The 3 Stages of a High-Converting Funnel
Here’s what every good funnel needs:
✅ 1. The Hook (Capture Attention)
Your funnel needs to grab your audience immediately.
That starts with:
A bold, benefit-driven headline
Clear visuals or video
A relatable problem or pain point
Example:
“Tired of clients ghosting you after quotes? Get our automated follow-up system and win more jobs — hands-free.”
✅ 2. The Value (Build Trust)
This is where you explain how you solve the problem — and why you’re the one to help.
Add:
Testimonials
Quick explainer video
Clear list of benefits
What they’ll get if they say yes
Keep it punchy. No fluff.
✅ 3. The Action (Get the Click)
This is your Call to Action — and it should be impossible to miss.
Good CTAs:
Say exactly what will happen
Use action language (Book Now, Start Free, Claim Offer)
Appear more than once on the page
Optional: Add urgency or scarcity if it fits your offer (e.g. “Limited spots this week”).
🔁 Why Most Funnels Don’t Convert
Here’s where a lot of funnels go wrong:
Too much text (aka “scroll fatigue”)
Vague messaging (“We help you grow!”)
No clear CTA
No automation behind the scenes
No follow-up if they leave without buying or booking
If your funnel ends when someone closes the page, it’s not a funnel — it’s just a page.
🔄 How to Make a Funnel That Keeps Converting
Here’s what we build into every GoHighLevel funnel for our clients:
Automated Follow-Ups
If someone fills out your form but doesn’t book, we set up email and SMS reminders that nudge them back — automatically.
Split Testing (Optional)
Want to test two different headlines or offers? We can split traffic and see what performs best — so you’re always improving.
Lead Tracking
Inside GoHighLevel, we connect your funnel to your CRM pipeline — so you know who clicked, who converted, and who needs follow-up.
AI Messaging (Optional Add-On)
Want your funnel to reply in real time? GoHighLevel’s AI Agent can chat with leads directly and book appointments while you sleep (charged by usage).
Built for Aussie Businesses
As a GoHighLevel Australia Partner, we don’t just give you the funnel template and walk away.
At Set You Free Business, we:
Build your funnel from scratch
Write your emails and SMS follow-ups
Connect everything to your calendar and CRM
Use Australian phone numbers and timezone
Offer 24/7 live chat support from real humans
You get a fully set-up funnel system — ready to capture and convert leads while you focus on your work.
Final Checklist: What Your Funnel Needs
Clear headline and offer
One call-to-action
Testimonials or social proof
Mobile-friendly layout
Thank you page with next steps
Email/SMS automation if they don’t convert right away
If you’re missing any of these, your funnel is probably leaking leads.
🚀 Ready to Build a Funnel That Converts?
We’ll build it with you — or for you.
👉 Book a Free Strategy Call
We’ll show you how to launch your first (or better) funnel inside GoHighLevel, fully set up and ready to go — with 24/7 support.
No guesswork. No wasted time. Just results.
