How to Create a Funnel That Actually Converts (And Keeps Converting)
Funnels. Funnels. Funnels.
You’ve heard the word 100 times — and maybe even tried one. But if your funnel didn’t convert, or worse, you had no idea what happened after someone clicked, you’re not alone.
Here’s the thing: a funnel is not just a landing page.
It’s a journey. A system. A smart, intentional way to turn interest into action — and clicks into customers.
At Set You Free Business, we help Australian business owners build GoHighLevel-powered funnels that don’t just look good — they actually work.
In this post, we’ll show you how to create a funnel that converts (and keeps converting) — and how we can help you build one inside your own GoHighLevel account.
What Is a Funnel, Really?
A funnel is the path someone takes from discovering you to becoming a paying client.
Unlike a traditional website (which is built for browsing), a funnel is built for one thing: action. That could be:
Booking a call
Filling out a form
Making a purchase
Downloading a free resource
Joining your mailing list
It’s focused. Clear. Simple.
And when it’s done right? It converts like crazy.
The 3 Stages of a High-Converting Funnel
Here’s what every good funnel needs:
✅ 1. The Hook (Capture Attention)
Your funnel needs to grab your audience immediately.
That starts with:
A bold, benefit-driven headline
Clear visuals or video
A relatable problem or pain point
Example:
“Tired of clients ghosting you after quotes? Get our automated follow-up system and win more jobs — hands-free.”
✅ 2. The Value (Build Trust)
This is where you explain how you solve the problem — and why you’re the one to help.
Add:
Testimonials
Quick explainer video
Clear list of benefits
What they’ll get if they say yes
Keep it punchy. No fluff.
✅ 3. The Action (Get the Click)
This is your Call to Action — and it should be impossible to miss.
Good CTAs:
Say exactly what will happen
Use action language (Book Now, Start Free, Claim Offer)
Appear more than once on the page
Optional: Add urgency or scarcity if it fits your offer (e.g. “Limited spots this week”).
🔁 Why Most Funnels Don’t Convert
Here’s where a lot of funnels go wrong:
Too much text (aka “scroll fatigue”)
Vague messaging (“We help you grow!”)
No clear CTA
No automation behind the scenes
No follow-up if they leave without buying or booking
If your funnel ends when someone closes the page, it’s not a funnel — it’s just a page.
🔄 How to Make a Funnel That Keeps Converting
Here’s what we build into every GoHighLevel funnel for our clients:
Automated Follow-Ups
If someone fills out your form but doesn’t book, we set up email and SMS reminders that nudge them back — automatically.
Split Testing (Optional)
Want to test two different headlines or offers? We can split traffic and see what performs best — so you’re always improving.
Lead Tracking
Inside GoHighLevel, we connect your funnel to your CRM pipeline — so you know who clicked, who converted, and who needs follow-up.
AI Messaging (Optional Add-On)
Want your funnel to reply in real time? GoHighLevel’s AI Agent can chat with leads directly and book appointments while you sleep (charged by usage).
Built for Aussie Businesses
As a GoHighLevel Australia Partner, we don’t just give you the funnel template and walk away.
At Set You Free Business, we:
Build your funnel from scratch
Write your emails and SMS follow-ups
Connect everything to your calendar and CRM
Use Australian phone numbers and timezone
Offer 24/7 live chat support from real humans
You get a fully set-up funnel system — ready to capture and convert leads while you focus on your work.
Final Checklist: What Your Funnel Needs
Clear headline and offer
One call-to-action
Testimonials or social proof
Mobile-friendly layout
Thank you page with next steps
Email/SMS automation if they don’t convert right away
If you’re missing any of these, your funnel is probably leaking leads.
🚀 Ready to Build a Funnel That Converts?
We’ll build it with you — or for you.
We set it up with you, with a proven 49-step blueprint designed to save you time, boost your bookings, and bring everything into one simple system.
If you’ve been curious about how it works or how it could fit your business, we’ve laid it all out clearly.
✅ Save hours every week with automation
✅ Win more jobs with streamlined follow-up
✅ Stay organised with powerful CRM tools
✅ Get expert help setting up the entire system — from website to workflows
See exactly what’s included in your full account setup.
No guesswork. No wasted time. Just results.
